Week 6 Follow Up

Hi Class: to follow up on last week’s discussion and assignment – here are some articles on promotion:
Why Apple leaves lowend computers to the competition: http://www.businessweek.com/magazine/content/09_47/b4156000345421.htm
Buy with Me – Online Marketing Agency working on social media marketing campaigns http://docs.google.com/View?id=dg9jrx5p_856c28ccjgb

Of the 4Ps, Promotion seems to be the element that is changing the fastest – while mass media such as newspapers and network TV have suffered dramatic losses, I do find idea of one-to-one media campaigns more and more achievable. With the availability of smart phones and e-wallets, marketers can better tailor each ad towards individual consumers, and also shorten the “Awareness, Interest, Decision, then Action = AIDA” cycle. As much as we all hate the endless “infomercials” on TV, they have mastered the “AIDA” model in getting TV audiences gain Awareness, develop Interest, make a Decision to get off their couches and pick up the phone (ACTION) to buy.

For those of you that would like additional info about the lessons we’ve covered so far, I would recommend taking a look at our suggested reading list:
http://docs.google.com/View?id=dg9jrx5p_820hbdc9nf
Lastly, as a follow up to our car industry discussion – I found an interesting article about “A new segmentation for electric vehicles” http://docs.google.com/View?id=dg9jrx5p_876gn6jcnhb.

Instructor Kelly