Welcome to Online Section of Elements of Marketing Fall 2009

Welcome to the “Elements of Marketing” class: the online section. I am a marketing professional with 20 years of sales and marketing experience. I completed my Economics/Engineering major at Brown University, and then became part of the IBM technical salesforce right after college. After getting my MBA at Harvard, I helped develop the Chinese seed market for Monsanto. More recently I have consulted with small businesses in entrepreneurial management roles. I also sit on the board of a mutual fund here in San Diego. Outside of work, I am busy with my 2 children 11 and 9. I am especially excited to be your instructor since marketing is an essential part of any company looking to sell their products and services. Your experience here will help you continue your business career with the knowledge to analyze marketing issues and develop marketing plans.